SOI Evaluation

Looking back at my statement of intent and seeing where i've come:

I honestly feel my design practice had been quite focused for some time and so I have stuck to my statement of intent pretty well. I've known pretty much since second year that packaging design is the path i want to follow and third year has allowed to take this focus and really put my all into it. I've always felt a little embarrassed about showing my work off to people, but now im producing work I like and starting to feel proud of what i've done. I finally feel like my portfolio is coming together.
I stated that I wanted to focus more on the concepts behind my work and I feel I have done this in particular with my Waitrose brief and especially the YCN Graze brief.

Statement Of Intent

Open publication - Free publishing - More graphic design

Tutorial with Lorenzo - SOI

First draft of my Statement Of Intent:




Feedback from Lorenzo:

Statement Of Intent - Basic Notes

Quick list of points I want to make in my statement of intent:


Rationale:
- Continuing the focus of packaging design
- Type and layout and applying this process to packaging 
- Add more elements of branding and identity


Subjects/Themes:
- Food and retail (packaging)
- Restaurants/cafes (packaging/branding)
- Fashion (branding/layout/publication)


Design Disciplines/Creative Development:
- Print processes/stock
- Typography


Practical Skills/Workshops:
- Presentation photography 
- Software (InDesign/Illustrator)
- Layout/grid

Group Tutorial

We had our first tutorials today, mine with Lorenzo, generally to talk about our statements of intent.


I took part in a lot of packaging briefs for OUGD301 and I know this is the route I definitely want to go down and so I will be continuing on with packaging design as my main focus for FMP. Because of this, my previous statement of intent still stands pretty correct but obviously I need to go into it in a lot further detail.
To get me started on it, I wrote a very brief version out which I took to my tutorial today:


(scan sheets)