As part of OUGD301 I made the decision to chose YCN as my competition brief. I really wanted to enter D&AD this year but at the time of choosing my competition brief for the last module, D&AD hadn't released any that took my interest. Later on towards the end of the module D&AD had realised all their briefs however I didn't find the time to take on another brief for 301 so I have decided to do this as part of final major project.
The brief I have chosen is for Ministry of Sound:
I've been wanting to take on a typography brief for some time and I think a D&AD brief is the perfect chance and a great opportunity. I'm interested in this type of music myself so I feel this will enable me to address the audience better. To make this brief more my own I'm going to extend it for FMP to incorporate packaging design into it as this is my main focus of design, and also an aspect of branding. I will do this by producing other kinds of promotional material other than just 3 posters needed for the brief and I will also create some kind of disk packaging which could be for a CD of the artists featuring at the 'Saturday Sessions' nights.