Packaged Book

Love love love the concept of this book! How it incorporates packaging design as part of the cover and the way it opens. I feel something like this would be a great idea for my context publication as my main focus is packaging and something like this would let me have it as a physical feature to my book rather that just feature images inside. I really love the second page with the image of the polystyrene as if to suggest that the pages of the book are special and need protecting.