Concept Ideas

Graze works by picking a box type and they cater your foods to this. The boxes they currently do are the 'nibble box' which is the standard box which gives a selection of all their foods, or there is a selection of 'nutrition' boxes which graze pick out the healthier options of foods:

I figured creating a new idea for a box could be a way of addressing the brief.
Initial ideas:

- Organic graze box - foods picked for this box would all be organically sourced
- Sustainable graze box - as graze is about foods from nature I think sustainability would be of importance to many of the customers. This idea could be reflected in the packaging and stock used.
- Breakfast graze box - a box delivered in the morning which focuses on breakfast being most important meal of the day, contains foods with good energy sources like in the boost box.

I think the idea of a sustainable graze box could work quite well so i'm going to think and research further how I could work with this.