Tuesday, 13 March 2012

 Coca-Cola Argentina wanted to announce the launch of its new, and first ever, 100% PET recyclable plastic bottle made partially from plants. 

We developed an out of the ordinary press kit. We thaught that if this bottle was a 100% recyclable, then we should make a 100% recyclable press kit. Then we did so.

The press kit was all included in a natural, friendly environment, bag. Inside you could find some dirt, wheatgrass seeds, a coca-cola plant bottle and a gas cap with holes so that you could use your PET bottle as a watering can.

So, after a few days your press kit was a little wheatgrass garden, which by the way, you could process it and drink it if you wanted to.






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