Final Major Project

Ideas for the name of the range:

- Perfect
- Quality
- Desire
- Desirable
- Supreme
- Excellence
- Elite
- Exquisite
- Splendid
- Divine
- Luxury
- Luxurious
- Premium

Can't use finest (tesco) or extra special (asda).

These words feel like they relate more to the food, where as I want it to relate to the packaging and how this would look and feel in the home along with the quality of the food.

- Perfect Home
- Beautiful Home

I feel these relate too much to homeware and household products rather than food.


- Waitrose Divine Dining

Wouldn't really make much sense for products such as tea and coffee.


- Waitrose Perfect Kitchen
- Waitrose Luxurious Kitchen
- Waitrose Kitchen Luxuries
- Waitrose Exquisite Kitchen
- Waitrose Kitchen Excellence

These works better as it's obvious it is relating to food products but could also relate to kitchen appliances and utensils if the range were to be extended past packaging for food. However the magazine produced for Waitrose is called 'Waitrose Kitchen' although i'm not sure this would really be an issue.

- Waitrose Kitchen Exclusives

I think this works really well as it's highlighting the fact that this is just a small range of products and makes them seem more special unique.

- Kitchen Exclusives from Waitrose
- Kitchen Exclusives by Waitrose