Deli Brief

I'm moving back to my deli branding brief now, I was struggling a bit for inspiration and what to base it on as I think I was trying to attempt this brief without putting much thought into it. After a bit of time away from it to focus on other briefs i've now come up with a more focused starting idea.

Last year ISTD held a brief to create a typographically themed restaurant and so im going to take this brief as a base for my deli.

I really love type and I feel my Waitrose and Graze brief which I have completed so far, havent really had a strong typographic focus so this is why I want to take this brief from ISTD as a starting point.

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Cover Layout Ideas

Final Tags

Tea:

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Coffee:

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Sugar:

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Fusilli Pasta:

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Tagliatelli Pasta:

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Olive Oil:

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Balsamic Vinegar:

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Garlic:

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Basil:

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Chilli:

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Final Labels

Tea, Coffee and Sugar:

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Fusilli and Tagliatelli Pasta:

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Olive Oil and Balsamic Vinegar:


Garlic, Basil and Chilli:

Label Shapes

Trying out different ways the labels could be cut:

Jars

Jars I will be using for the packaging.

I've ordered two of these 1.5ltr Kilner jars for the pasta:

I've been collecting these coffee jars for a while (sad I know) but I think they are really cute and have finally come in perfect use for this brief. These will be used for the tea, coffee and sugar:

Logo Ideas

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